Profil Financier
Ye Guofu occupe actuellement le rang #2985 du classement mondial StarFortune (secteur luxe, mode & beauté). Fortune nette estimée : $1.3 B (+$303 sur 24h).
Ye Guofu is the founder and CEO of budget retail chain Miniso, known for its value-for-money goods such as $1.5 mascara and $6 headphones.
The company went public on the New York Stock Exchange in October 2020.
Once branded as Japan-inspired, Miniso apologized in 2022 for its marketing strategy amid consumer backlash at home. It has has since removed Japanese elements from its store and logo designs.
Banking on a franchise-heavy model for expansion, the company now has over 5,000 Miniso shops, including more than 2,000 overseas.
Ye holds a degree from Zhongnan University of Economics and Law.